Problem statement
Design a new logo for a young, up-and-coming graphic designer
Client profile
You are a young designer, looking to promote yourself to both graphic design agencies and potential clients through various promotional methods. You hope to use self-promotion in order to secure work as a graphic designer within an advertising agency, or as a freelance designer.
Aims and Objectives
The main aims and objectives are as follows:
· Promote yourself to potential employers
· Show the high standards others can expect from your design work
· Give your brand an air of professionalism
Target Audience
The target demographic is as follows:
· Heads/managers of design agencies or small to medium sized companies
· 25-55 years old
· People with an interest in and knowledge of design
· People from a business background
Deliverables
The client will receive the following
· Print-ready logo artwork files: PDF and AI
· Screen-optimized logo artwork files: JPEG and PNG
· Design Board PDF
· Business-card design (double-sided) print-ready file: PDF
· Web banner design: PNG
· Blog site showing all work towards final piece
· Any font licenses and font files that may be used to complete the project
Project timeline
All work needs to be initially presented on the 12th December
Any additional work will be accepted up to 30th January
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